Posts for Addictive Content Category

How to turn one idea into a month’s (or more!) worth of content

Tired of generating fresh, must-read, totally-worth-your-time content week after week after week (like a never-ending Content Groundhog Day)? Is your creativity well feeling a little dry? Wish you could master the art of consistent, charismatic content that charms and compels?

I’ve got some good news for you.

All you need is one good idea. 

One good idea that you can plump up like a wordy Hansel + Gretel to keep your tribe fed for a full month.

Here’s how to do it.

How to turn one idea into a month’s (or more!) worth of content

Step 1. Step away from the desk.

Grab a notebook and pen, leave your phone at home, and go for a walk. You need the fresh air and your mind is craving some inspiration. Trust me.

Step 2. Ask yourself what matters to you right now. 

Once your regular worries and concerns have had their trip around the merry-go-round of your mind, what pops up? Where does your mind go? What are you passionate about at the moment? If you’re feeling stuck, ask yourself: What do I wish my tribe knew? What do I know that could make their life that much easier?

For example, on my walk this morning, I started thinking about sales pages and how, for a lot of people, they suck the big one. We’re entrepreneurs, business women, soul-searchers, heart-seekers … we’re not sales people. Right?

Well, I thought to myself, actually we kind of are. We sell ourselves, and others, stuff all the time. That movie you want to see, but your partner thinks is a snooze-fest. The culinary choice that you’re craving but your friend isn’t too keen on. The ‘turn left and go home’ face you make to your stubborn puppy when all he wants to do is turn right and keep playing. We’re natural sales people.

It’s just when we have to sell something we get all self-conscious and weird. Suddenly we’re throwing around phrases like ‘Limited offer!’ and ‘Life-changing opportunity!’ and feeling like a complete and utter fraud. So, my ‘what do I wish people knew’ moment was: You’re a natural sales person. You just need someone to show you how to translate it into writing.

Now, back to you. What’s your realisation?

Step 3. Scrawl your realisation in your notebook, up the top of a new page. 

Congratulations, you’ve got one good idea! That’s all you need. Now let’s feed that little baby until he’s popping buttons and overflowing with bountiful content goodness.

Step 4. Brainstorm everything and anything to do with your realisation. 

For example, if I want to talk to people about sales pages (this is a real example by the way, I’ll actually be doing this over the next few months) stuff that pops up is:

What is a sales page? Do you really need one? What should you have on your sales page? Should your sales page be long or short? Is there an easy way to write your sales page? Is there a sales page formula? What’s a good conversion rate for sales pages? Should you have a special offer on your sales page? How do you get people to read your sales page? What’s the most important element of a sales page? What are the sales page mistakes? What make a good sales page? Etc. Etc.

I could keep going, but you get the gist.

One idea, 13 + branched-out, fleshed-out, juicy content topics.

Because that’s what that ‘stuff’ is: blog topics. Article ideas.

Every single question I just came up with can be transformed into a blog. And it’ll be short, sweet, strategic and targeted which means it’ll likely be muchos effective.

Best of all, it didn’t take me hours to figure out. I just let my creative mind do the heavy lifting while I scribbled down the stuff that came up.

Step 5. Translating it into a blog strategy. 

Want to take it up a notch? Use your article ideas and create a content map that’ll take your reader on a journey from A to Z. Not only will this feel awesome for your reader, but it’ll also make your content more strategic and effective.

For example, I’d start with ‘What the hell is a sales page anyway?’ and introduce the basic elements of a sales page before diving into something like ‘Typical conversion rate for good sales pages’.

And don’t forget to include your call to action. How can YOU help your reader achieve their goals? What have you got up your sleeve for them? This can be a free opt-in or eBook, or even a link to your paid offerings.

It’s okay to give free info AND generate leads. You’re allowed.

For instance … if I’ve sparked your interest with sales pages, make sure you head over and check out my sales page copywriting. I LOVE crafting sales pages that sell (without sleaze) and would adore the opportunity to work with your bad-ass self.

See? That wasn’t so bad.

Now go forth and generate content ideas, my worthy friend!

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Why your blog isn’t getting read

It’s any blogger or spirited businesses’ worst nightmare: a blog that has had a bucket load of time, resources and love poured into it but receives only spam messages and cricket chirps in response.

So what do you do if you’re simply not capturing your reader’s attention? Read on for seven possible reasons why your blog might be losing readers.

Problem #1: You’re not offering your readers any valuable information. 

Solution: When you’re writing (or rereading) your post, ask yourself: “What will my readers get from this?” It might be a spark of inspiration, the latest stats on social media engagement or some simple tips to help them improve their health, it doesn’t matter – as long as you’re giving them something useful to walk away with. Add value. It’s crucial.

Problem #2: Nobody knows when you post. 

Solution: Set up a methodical posting schedule so that your readers can get used to receiving (and reading!) your posts on a regular basis. I know this is easier said than done, but if you write your blog posts in bulk, you can then schedule them in at regular intervals.

Problem #3: You don’t give your readers a good enough reason to read your post. 

Solution: Use catchy subject lines in email newsletters and engaging text in your social media posts to capture your reader’s attention. Pretend you’re a newspaper and get creative with some headlines. If you’re looking for inspiration, Cosmopolitan Australia write engaging headlines on their Facebook posts.

Problem #4: Your writing sucks.

Solution: Tough love, but those typos that sneak into your posts are letting you and your blog down. Building a buzzing tribe for your blog requires at the very least basic communication skills. But if you aren’t a natural writer, don’t stress. As most authors say, the art is in the editing, not in the writing. So keep proofreading and editing until you have a product that you’re happy with. Which brings me to my next point …

Problem #5: You think your blog is a journal. 

Solution: You need to think of your blog posts as products, not as Dear Diary entries. This is because every single one of your blog posts does something for your brand and business, even if you’re not actively selling your real products or services. Your posts represent your brand, what beliefs you hold and your businesses’ philosophies. They’re you and your biz: in written form.

Problem #6: TMI overload.

Solution: I’m all for being authentic and real in your blog posts. After all, your readers want to know about you and your life. So sharing definitely is caring! But there is a line you don’t want to cross, especially if your blog represents a business rather than an individual. Keep it relevant, interesting and informative. Share your life, your stories and your uniqueness. But if it slips into the dirty laundry category, keep it locked up. Ain’t nobody got time for that. Unless there’s a moral to the story, of course.

Problem #7: You need more readers.

Solution: When you’re starting out, it can be hard to attract new readers onto your blog. It can even be hard as an established business if you haven’t had (or nurtured) a blog before. Which is why you need to invest in some heavy lifting in the early days. Post more content more regularly. Guest post on other popular websites. Give information out for free. Invite other bloggers to write on your blog. Get creative – there are a myriad of fun (and free!) ways you can attract attention to your blog. I’ll be writing a full-length blog on this topic in a few weeks, but for now, get wild with it. Go crazy. No idea is too out there!

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10 reasons your content sucks

As the editor of Happiness + Wellbeing Magazine, I have the pleasure of reading, editing and reviewing the work of writers and bloggers from all across the globe

And most of the time, diving into somebody else’s words feels like listening to a really cool song for the first time. There’s rhythm, flow, movement and synergy. I bop my head, tap my feet, and get into the beat.

But every now and then, an article will pass by my desk that, quite simply (and this is said with a lot of love) sucks.

Now, this isn’t because the person is a crappy writer. Or because they don’t know their stuff. Normally, they have the potential to be an awesome writer and they’re usually experts in their field.

But they’ve made some (admittedly quite common) mistakes and as a result, their writing has suffered.

Now because I love ya’ll and I want you to be the very best you can be, I’ve listed some of the top ways your writing can accidentally be hit with the sucky stick.

  1. You haven’t edited your work. Now, you and I both know that you’re a creative genius. But it’s extremely rare for the first jab at something – especially writing – to be great. In fact, a lot of authors credit their literary awesomeness to editing, not writing. So ensure that everything you write is given a one-two shimmy of the editing tango.
  2. You haven’t given your work time to breathe. Again, I know you’re fabulous. And I think the article you’re writing is divine. But given the chance to ‘breathe’ (i.e. left alone for at least an hour but preferably a few hours), you may reconsider some aspects of your piece. Don’t rush to publish something. Give yourself, and your work, a chance to settle.
  3. You don’t proofread your stuff. If the brilliance is in the editing, then the magic rests in the proofreading. You don’t want to be taken down by a typo. Trust me.
  4. It’s too long. 5,000 words and counting? Ain’t nobody got time for that. Keep it short and sweet.
  5. It’s too short. But you don’t want your content sandwich to be lacking meat and an abundance of juicy veggies either. Give your piece depth. Tip: blog posts are usually best kept between 300 and 600 words.
  6. It’s all about you. Your readers love hearing about you and your stories. But at the same time, if you make the entire piece about you all the time, you’re going to come across as a little self-involved. Make it relevant for your readers too.
  7. It’s not personal enough. On the flip side, if you haven’t included ANY personal stories or elements of your gorgeous personality, it’s going to feel a little clinical. Aim to share at least one story or personality piece per article.
  8. There’s no clear point to your piece. Before you write something, ask yourself, ‘What’s the point? How will this blog or article help/inspire/educate/empower others?’. If there’s no point, you shouldn’t be writing it.
  9. You don’t write how you speak. When somebody tells me that they can’t write, I give them my signature squinty-eyed ‘really?’ expression. Then I respond with, ‘If you can speak, you can write.’ Because that’s the truth. And in the same vein, that’s how you should write; how you speak. Don’t over-complicate things.
  10. You’re not being you. I get asked a lot if I can teach people to write like me. And while I’m super flattered, the truth is … I can’t. And even if I could, I wouldn’t. Because there’s no power in mimicking someone else’s voice. You can only be YOU. But, you are pretty freaking fabulous, so why wouldn’t you want to write like you? Be true to you and your voice. You’re one of a kind.

Here’s to wildly spirited – and decidedly un-sucky – writing!

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