Posts for Blogging Advice Category

Why your blog isn’t getting read

It’s any blogger or spirited businesses’ worst nightmare: a blog that has had a bucket load of time, resources and love poured into it but receives only spam messages and cricket chirps in response.

So what do you do if you’re simply not capturing your reader’s attention? Read on for seven possible reasons why your blog might be losing readers.

Problem #1: You’re not offering your readers any valuable information. 

Solution: When you’re writing (or rereading) your post, ask yourself: “What will my readers get from this?” It might be a spark of inspiration, the latest stats on social media engagement or some simple tips to help them improve their health, it doesn’t matter – as long as you’re giving them something useful to walk away with. Add value. It’s crucial.

Problem #2: Nobody knows when you post. 

Solution: Set up a methodical posting schedule so that your readers can get used to receiving (and reading!) your posts on a regular basis. I know this is easier said than done, but if you write your blog posts in bulk, you can then schedule them in at regular intervals.

Problem #3: You don’t give your readers a good enough reason to read your post. 

Solution: Use catchy subject lines in email newsletters and engaging text in your social media posts to capture your reader’s attention. Pretend you’re a newspaper and get creative with some headlines. If you’re looking for inspiration, Cosmopolitan Australia write engaging headlines on their Facebook posts.

Problem #4: Your writing sucks.

Solution: Tough love, but those typos that sneak into your posts are letting you and your blog down. Building a buzzing tribe for your blog requires at the very least basic communication skills. But if you aren’t a natural writer, don’t stress. As most authors say, the art is in the editing, not in the writing. So keep proofreading and editing until you have a product that you’re happy with. Which brings me to my next point …

Problem #5: You think your blog is a journal. 

Solution: You need to think of your blog posts as products, not as Dear Diary entries. This is because every single one of your blog posts does something for your brand and business, even if you’re not actively selling your real products or services. Your posts represent your brand, what beliefs you hold and your businesses’ philosophies. They’re you and your biz: in written form.

Problem #6: TMI overload.

Solution: I’m all for being authentic and real in your blog posts. After all, your readers want to know about you and your life. So sharing definitely is caring! But there is a line you don’t want to cross, especially if your blog represents a business rather than an individual. Keep it relevant, interesting and informative. Share your life, your stories and your uniqueness. But if it slips into the dirty laundry category, keep it locked up. Ain’t nobody got time for that. Unless there’s a moral to the story, of course.

Problem #7: You need more readers.

Solution: When you’re starting out, it can be hard to attract new readers onto your blog. It can even be hard as an established business if you haven’t had (or nurtured) a blog before. Which is why you need to invest in some heavy lifting in the early days. Post more content more regularly. Guest post on other popular websites. Give information out for free. Invite other bloggers to write on your blog. Get creative – there are a myriad of fun (and free!) ways you can attract attention to your blog. I’ll be writing a full-length blog on this topic in a few weeks, but for now, get wild with it. Go crazy. No idea is too out there!

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How often should you blog?

Blogging Advice - Cassandra

Blog post frequency is actually a much more complex issue than you might think. Firstly, because you and your business are beautifully unique and secondly, because your readers are pretty darn inimitable too.

Oh the delicious beauty of individuality! But this uniqueness can be pretty frustrating for the solution-focused side of us. So to help a sister out and get you started on the right track, here are some basic guidelines to keep in mind.

The general guidelines

But first, a disclaimer: what works for one business and blog might not work for you. Same goes on the flip side.

So my advice would be to adopt the old trial and error approach. Depending on your goals, try one or two different strategies for a few months and then check out your results.

Don’t trust generic advice (even mine!) because you and your biz are beautifully unique. Own it, baby!

And with that in mind, here are the promised guidelines:

If you want your blog to experience Hulk-like growth rapidly: post between three to five times a day.

If you’re looking for more of a Superman outfit change in the telephone booth (still fast, but not as powerful): post every day.

If you’re a turtle over the hare advocate: post two to three times per week.

And if you don’t mind your blog growing at the same rate as Snooki (i.e. little to zilch unless you pop her in a pair of sky-high heels): post fewer than two to three times per week.

Now I know that for the busy business + entrepreneur, these guidelines can suck the big one, especially if you’re short on time and heavy on responsibilities already. Which is why I like to suggest an easier solution: just post regularly.

What is regular? The best answer I have found is that ‘regular’ is the time period that keeps you coming back for more. If your favorite blog updates their site with new content every week, how often do you check in with them? My guess is once a week. But if they’re posting every day, then yep, you’re sitting pretty on their site most days of the week. If your goal is to attract that kind of traffic, then your definition of regular is ‘every day’.

But …

You want to know the big secret? It’s not so much about how often you post as it is about what you post. Content is ka-ween, lovelies. And the warm-hearted wench will never let you forget it.

So while investing energy into the timing and regularity of your blog is important, the lifeblood is juicy, can’t-click-away content. And that, my sweet, is the true elixir for a successful blog.

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What should you blog about?

Blogging Advice - Cassandra

Ever sat down to write your obligatory blog post only to draw a complete blank? Or maybe you have exhausted your list of topics and feel like you’re wading in the shallow end of the content pool?

Believe it or not, it is possible to have creative, original and engaging blog posts each and every week.

Here’s how:

Spend one day a month brainstorming content + themes

The easiest way I’ve found to develop my content strategy for upcoming weeks and months is to dedicate a whole day each month to its creation.

This might seem like overkill, and to be honest it probably will be, but knowing that you have a whole day to brainstorm, umm, aah and dawdle takes all of the pressure off and allows you to rev your creativity engine.

Write what you’d want to read

When you reach B-Day (Blog Day), I want you to ask yourself one question: “What do want to read about?”

If you’re the spirited, wild and fearless being I know you are, then you’re already pretty damn passionate about your business and the topics you blog about.

Which means you’re an awesome resource to draw from when determining what your readers would like to read.

So take a look at your recent Google search history. What have you been Googling and reading about lately? Which YouTube clips have you watched recently? Write about it. I bet your sweet butt it’s interesting as heck to your tribe and readers too!

Pretend you’re an agony aunt 

You know those magazine columns that people write in to when they have problems or life situations they need advice on? During your B-Day, imagine that you’re a writer for one of those columns.

Now scroll through your mental Rolodex and think of the questions you’ve been asked lately. What do people come to you for advice on? Which topics seem to come up again and again?

These questions and topics are probably pretty darn interesting for your readers. Write about them.

Stream of consciousness writing

If my B-Day brainstorming has come to a dead end, the very first thing I do (okay, the first thing after I grab a hot chocolate) is to start writing.

But, wait, what am I writing about if I haven’t come up with any blog topics?

Nothing.

And everything.

Stream of consciousness writing is when you sit down with pen in hand, or fingers on keyboard, and just write whatever comes up. Bad, good, interesting, boring, it doesn’t matter.

Just write for ten or fifteen minutes straight and see what happens. Leave it to simmer for half an hour or so, then come back and read over your work. Somewhere in there is a gem. A little diamond of awesomeness that you can use to inspire your blog writing.

Because what you’re going through, other people across the globe most certainly will be too. Unless what’s on your mind is that time you saw a purple polka dot elephant chasing a squirrel up a tree. Then yeah, that’s probably yours and yours alone.

Hit up Google

And finally, check out Google’s Keyword Planner. Tools like this are great to suss out what other people are Googling and searching for online.

Pay particular attention to the ‘Average monthly searches’ column and if any topics or keywords stand out to you, write them down.

And if you’d rather take the hard work out of planning your blog content, why not hire an expert? There are plenty of copywriters and marketing pros (myself included) that create blog content strategies and can even write content for you.

Or for those hands-on bloggers, there are eCourses and coaches that can walk you through creating a spirited, high-vibing blog yourself!

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How to write headlines that draw in a six-figure readership

Blogging Advice - Cassandra

Here’s the thing … I know you’ve been crafting content that deserves to be read.

Bewitching blog posts. Arresting articles. Powerfully poignant pieces. All of your contributions to the universe (and interwebs) are worthy of a six-figure audience that drop comments like they’re hot.

But being worthy of greatness and actually achieving brilliance? Well, they’re not necessarily interconnected.

And there’s still one thing standing in your way:

First you have to convince your audience that your blog and post deserves a few minutes of their time. 

And sure, at this point I could indulge in some moaning and groaning about how the #bloglife is a tough biz.

But I’m not going to. Because besides the mega bad juju this will emit (which you don’t really need), ain’t nobody for time for that.

Instead, lets focus on what really matters … getting you the readership you deserve. And the first stop on our intergalactic quest?

Writing clickable headlines

To get you started, here are five of my go-to strategies that I use when crafting wildly irresistible content for my clients.

  1. Give them an outcome or a ‘why’. What value does your blog offer? Why should they read your post? Will they learn how to crochet? Discover the secret to weight loss that really works? Tell them how reading your blog post will improve their life.
  2. Be clear with what your post is about. Of course, there are exceptions to this, but as a general rule, make sure your headline describes what your blog post is actually about. For example if you’re writing about passive-income streams you could write a headline like, ‘How to make money from your blog while you sleep’. If you’re writing about how to use a microwave, use a headline like, well, ‘How to microwave a meal’.
  3. But don’t give it all away. You want them to click on your article and read it, after all. So tell them what the article is about (How to microwave a meal), but keep a little mystery too. For example, I wouldn’t write ‘How to microwave a meal by clicking the timer and pressing ‘start’ – then voila, your meal is made!’
  4. Make it intriguing. Let’s be real: there are probably a quibillion other blog articles on the topic you’ve writing about. So, how do you get readers (and six figures worth of them) to check out your article? Simple. You make it clickable as all heck. Irresistible, dear Watson. But, er, how? Well, because (in most cases), you’re your own target market, I want you to ask yourself the following questions: ‘What makes me click on an article?’, ‘What is the most interesting aspect of this article?’ and ‘What would make me click on this article?’
  5. Use headline formulas that work. I’m normally against anything too formulaic (it can sometimes take the ‘heart’ out of crafting spirited content). But in this instance, I’m going to recommend experimenting with different tried-and-tested headline formulas to see what works for you and your audience. Mix it up and use one formula in your article and then try a few more on social media. A quick disclaimer: Don’t use a formula or the same formula each and every time. Even the best strategies can get dull if they’re rolled out time and time again.

Four headline formulas that work

  1. How to (insert outcome or ‘why’)
  2. X ways to (insert outcome or ‘why’)
  3. X secrets/little-known/new/intriguing/surprising ways/tips for (insert outcome or ‘why’)
  4. How I did (insert outcome or ‘why’) Bonus points for including a $$ or figure on any of these.

Other formulaic elements that are based on psychology and said to work are:

  • Present your readers with something unexpected and/or surprising.
  • Ask a question that your target market can empathise with.
  • Pique your target market’s interest and ‘prime the pump’ with some intriguing but incomplete information. For some great examples of this, check out viralnova.com
  • And as I mentioned earlier, use the words ‘how to’ (like this article does!) and you’ll almost guarantee some clicks.

Happy blogging! x

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