Sales pages. What are they?
Okay, so I know this seems like a total no-brainer.
In fact, I bet you already know what a sales page is, right?
A sales page is an area on your website that, well, sells. It’s devoted to sharing and explaining your offerings while, hopefully, persuading your readers that you, your business and your offering are worth investing in.
It can be your services page, your products page, a sales letter you have on its own site or send directly to potential clients, or a series of emails you activate when somebody signs up for your newsletter, but for our purposes here I’m going to use the term ‘sales page’.
Cool. So we’re done. Click away, there’s nothing else to see here.
… Or is there?
You see, it’s like saying that a waffle is flour, salt, baking powder, sugar, eggs, milk and butter, blended together then consumed because our bodies need energy.
It’s technically, factually, correct.
But it misses the whole point: The delivery. The experience.
You see, you can have the exact same ingredients and end up with two totally different waffles.
Have you ever had a crappy waffle? I know, it sounds near impossible, but believe me, it’s happened. Soggy, undercooked, way-too-salty. Burnt, overcooked way-too-sweet.
How about the much-revered, seldom-experienced Perfect Waffle? The perfect combination of sexy and cute sweet and crunchy, it hits all the right spots. Craving satisfied.
Get what I’m saying?
Not all waffles are created equal.
Just like not all sales pages are created equal.
Sure, a sales page is a space on your website that explains your offerings.
But it’s also so much more than that.
So, what is a sales page?
A sales page is:
- An opportunity for you to carve your mark and help, in your own way, make the world a better place.
- Your dreams, vision and creativity unleashed.
- A space to showcase your expertise, authority and influence.
- An area devoted to revealing your businesses’ essence, philosophy and intrinsic value.
- A page to convert browsers into buyers and grow your tribe, reach and profit.
- A manifestation portal for wealth and abundance.
- A keyhole to true insight and understanding into what makes you and your business tick.
- A space to connect with and guide others.
- Not just about profit, it’s so much bigger, badder and better than that.
I believe that sales pages are an untapped creative resource with the potential to awaken the inner light and fire in others while delivering the abundance and prosperity you deserve.
Hells yeah it’s about making cash. Personally, I won’t send a sales page to a client until I’m sure that it’s a total conversion creator.
Besides, the energetic currency of our world is money. There’s nothing wrong with that. There’s no reason you shouldn’t have as much money as you want.
Your potential, your business’s potential is, unlimited.
And your pathway to unleashing it? Soulful selling.
I’ll be talking more about this concept in future posts, so stay tuned!
For now, why not drop me a comment and let me know what your experience has been with sales pages, both yours and others.
And if you’re ready to create your own manifestation portal, head on over to my sales page copywriting.