Blog post frequency is actually a much more complex issue than you might think. Firstly, because you and your business are beautifully unique and secondly, because your readers are pretty darn inimitable too.
Oh the delicious beauty of individuality! But this uniqueness can be pretty frustrating for the solution-focused side of us. So to help a sister out and get you started on the right track, here are some basic guidelines to keep in mind.
The general guidelines
But first, a disclaimer: what works for one business and blog might not work for you. Same goes on the flip side.
So my advice would be to adopt the old trial and error approach. Depending on your goals, try one or two different strategies for a few months and then check out your results.
Don’t trust generic advice (even mine!) because you and your biz are beautifully unique. Own it, baby!
And with that in mind, here are the promised guidelines:
If you want your blog to experience Hulk-like growth rapidly: post between three to five times a day.
If you’re looking for more of a Superman outfit change in the telephone booth (still fast, but not as powerful): post every day.
If you’re a turtle over the hare advocate: post two to three times per week.
And if you don’t mind your blog growing at the same rate as Snooki (i.e. little to zilch unless you pop her in a pair of sky-high heels): post fewer than two to three times per week.
Now I know that for the busy business + entrepreneur, these guidelines can suck the big one, especially if you’re short on time and heavy on responsibilities already. Which is why I like to suggest an easier solution: just post regularly.
What is regular? The best answer I have found is that ‘regular’ is the time period that keeps you coming back for more. If your favorite blog updates their site with new content every week, how often do you check in with them? My guess is once a week. But if they’re posting every day, then yep, you’re sitting pretty on their site most days of the week. If your goal is to attract that kind of traffic, then your definition of regular is ‘every day’.
You want to know the big secret? It’s not so much about how often you post as it is about what you post. Content is ka-ween, lovelies. And the warm-hearted wench will never let you forget it.
So while investing energy into the timing and regularity of your blog is important, the lifeblood is juicy, can’t-click-away content. And that, my sweet, is the true elixir for a successful blog.