Ever sat down to write your obligatory blog post only to draw a complete blank? Or maybe you have exhausted your list of topics and feel like you’re wading in the shallow end of the content pool?
Believe it or not, it is possible to have creative, original and engaging blog posts each and every week.
Spend one day a month brainstorming content + themes
The easiest way I’ve found to develop my content strategy for upcoming weeks and months is to dedicate a whole day each month to its creation.
This might seem like overkill, and to be honest it probably will be, but knowing that you have a whole day to brainstorm, umm, aah and dawdle takes all of the pressure off and allows you to rev your creativity engine.
Write what you’d want to read
When you reach B-Day (Blog Day), I want you to ask yourself one question: “What do I want to read about?”
If you’re the spirited, wild and fearless being I know you are, then you’re already pretty damn passionate about your business and the topics you blog about.
Which means you’re an awesome resource to draw from when determining what your readers would like to read.
So take a look at your recent Google search history. What have you been Googling and reading about lately? Which YouTube clips have you watched recently? Write about it. I bet your sweet butt it’s interesting as heck to your tribe and readers too!
Pretend you’re an agony aunt
You know those magazine columns that people write in to when they have problems or life situations they need advice on? During your B-Day, imagine that you’re a writer for one of those columns.
Now scroll through your mental Rolodex and think of the questions you’ve been asked lately. What do people come to you for advice on? Which topics seem to come up again and again?
These questions and topics are probably pretty darn interesting for your readers. Write about them.
Stream of consciousness writing
If my B-Day brainstorming has come to a dead end, the very first thing I do (okay, the first thing after I grab a hot chocolate) is to start writing.
But, wait, what am I writing about if I haven’t come up with any blog topics?
Stream of consciousness writing is when you sit down with pen in hand, or fingers on keyboard, and just write whatever comes up. Bad, good, interesting, boring, it doesn’t matter.
Just write for ten or fifteen minutes straight and see what happens. Leave it to simmer for half an hour or so, then come back and read over your work. Somewhere in there is a gem. A little diamond of awesomeness that you can use to inspire your blog writing.
Because what you’re going through, other people across the globe most certainly will be too. Unless what’s on your mind is that time you saw a purple polka dot elephant chasing a squirrel up a tree. Then yeah, that’s probably yours and yours alone.
Hit up Google
And finally, check out Google’s Keyword Planner. Tools like this are great to suss out what other people are Googling and searching for online.
Pay particular attention to the ‘Average monthly searches’ column and if any topics or keywords stand out to you, write them down.
And if you’d rather take the hard work out of planning your blog content, why not hire an expert? There are plenty of copywriters and marketing pros (myself included) that create blog content strategies and can even write content for you.
Or for those hands-on bloggers, there are eCourses and coaches that can walk you through creating a spirited, high-vibing blog yourself!