It’s any blogger or spirited businesses’ worst nightmare: a blog that has had a bucket load of time, resources and love poured into it but receives only spam messages and cricket chirps in response.
So what do you do if you’re simply not capturing your reader’s attention? Read on for seven possible reasons why your blog might be losing readers.
Problem #1: You’re not offering your readers any valuable information.
Solution: When you’re writing (or rereading) your post, ask yourself: “What will my readers get from this?” It might be a spark of inspiration, the latest stats on social media engagement or some simple tips to help them improve their health, it doesn’t matter – as long as you’re giving them something useful to walk away with. Add value. It’s crucial.
Problem #2: Nobody knows when you post.
Solution: Set up a methodical posting schedule so that your readers can get used to receiving (and reading!) your posts on a regular basis. I know this is easier said than done, but if you write your blog posts in bulk, you can then schedule them in at regular intervals.
Problem #3: You don’t give your readers a good enough reason to read your post.
Solution: Use catchy subject lines in email newsletters and engaging text in your social media posts to capture your reader’s attention. Pretend you’re a newspaper and get creative with some headlines. If you’re looking for inspiration, Cosmopolitan Australia write engaging headlines on their Facebook posts.
Problem #4: Your writing sucks.
Solution: Tough love, but those typos that sneak into your posts are letting you and your blog down. Building a buzzing tribe for your blog requires at the very least basic communication skills. But if you aren’t a natural writer, don’t stress. As most authors say, the art is in the editing, not in the writing. So keep proofreading and editing until you have a product that you’re happy with. Which brings me to my next point …
Problem #5: You think your blog is a journal.
Solution: You need to think of your blog posts as products, not as Dear Diary entries. This is because every single one of your blog posts does something for your brand and business, even if you’re not actively selling your real products or services. Your posts represent your brand, what beliefs you hold and your businesses’ philosophies. They’re you and your biz: in written form.
Problem #6: TMI overload.
Solution: I’m all for being authentic and real in your blog posts. After all, your readers want to know about you and your life. So sharing definitely is caring! But there is a line you don’t want to cross, especially if your blog represents a business rather than an individual. Keep it relevant, interesting and informative. Share your life, your stories and your uniqueness. But if it slips into the dirty laundry category, keep it locked up. Ain’t nobody got time for that. Unless there’s a moral to the story, of course.
Problem #7: You need more readers.
Solution: When you’re starting out, it can be hard to attract new readers onto your blog. It can even be hard as an established business if you haven’t had (or nurtured) a blog before. Which is why you need to invest in some heavy lifting in the early days. Post more content more regularly. Guest post on other popular websites. Give information out for free. Invite other bloggers to write on your blog. Get creative – there are a myriad of fun (and free!) ways you can attract attention to your blog. I’ll be writing a full-length blog on this topic in a few weeks, but for now, get wild with it. Go crazy. No idea is too out there!